Atro
Serkkola

Supply Chain Transformation
& Project Delivery

Delivering complex supply chain projects spanning SAP migrations, systems integration, process optimisation and digital solutions across European operations. Combining technology-driven project delivery with a strong commercial background in P&L ownership, budget management and cross-functional leadership.

Portrait of Atro Serkkola

Complex transformation.
Disciplined delivery.

  • Supply Chain Transformation

    Leading large-scale supply chain change across European distribution networks, from SAP migrations and warehouse processes to logistics automation and operational improvements.

  • Systems & Integration

    Translating operational requirements into system solutions, coordinating integrations between SAP, WMS, planning tools and external logistics partners.

  • Project Delivery

    Managing project scope, timelines, resources, risks and dependencies, from requirements and solution design through testing, deployment and handover.

  • Stakeholder & Escalation Management

    Aligning IT, operations, suppliers and senior stakeholders, resolving cross-functional issues and driving decisions to keep delivery on track.

Selected projects

Sweeping timber canopy and glass façade of Oodi library in Helsinki
  1. SAP EWM migration

    ActionFrom EWM 9.5 to S/4HANA

    Large-scale warehouse-management transformation across a multi-DC European network. Work in progress.

    16 DCs migrated to S/4HANA

  2. Pallet Pool & Returnable Packaging

    Action

    S/4HANA solution for real-time pallet stock visibility and automated e-voucher processing.

    19 DCs with visibility across all pallet stocks

  3. EDI External Warehouse Integration

    Action

    Automated ASN, inventory and goods-receipt flows between external logistics partners and SAP, reducing manual handling and errors.

    98% reduction in manual handling errors

  4. Supply Chain Crisis & Risk Mitigation

    Kraft Heinz

    Led cross-functional crisis response across manufacturing and commercial operations, coordinating critical supply decisions and continuity actions.

    €11M in potential write-offs mitigated

  1. Supply Chain Project Manager

    Action2025 – present

    Leading European supply-chain transformation initiatives across SAP migration, systems integration and digital process improvement in a large multi-DC retail network.

  2. Project Manager – Supply Chain Development

    Kraft Heinz2022 – 2025

    Delivered manufacturing and supply-chain development projects spanning production investments, product innovation and crisis project management, with a strong focus on manufacturing supply chain and third-party partners.

  3. Partnership Marketing Manager – eCommerce

    adidas2020 – 2022

    Led e-commerce partnerships for adidas’ largest European region across eight markets, with full account ownership, media budget and contract negotiation. Regional sales up 43% and partner base up 15% year on year. Manager of one FTE.

  4. Global & Regional Brand and Innovation Roles

    Unilever2016 – 2020

    Multiple brand and innovation roles with direct P&L ownership, 7-figure media budget, and cross-functional delivery responsibility in Finland, Sweden and the Netherlands. Line manager of 1 FTE + intern.

Specializing in end-to-end supply chain systems and process transformation.

Amsterdam canal bridge in warm golden-hour light
  • Amsterdam, the Netherlands
  • M.Sc. in Business AdministrationSchool of Economics at the University of Turku, Finland

At Action, I lead cross-functional supply chain initiatives across Europe, with a focus on SAP migration, systems integration and digital process optimisation.

I operate at the intersection of supply chain operations, technology and project delivery, turning operational requirements from warehouses, planning and logistics into system changes, integrations and implementation roadmaps.

Earlier in my career, I worked across supply chain development as well as commercial, brand and innovation roles with direct P&L responsibility.